DSGV
The Deutscher Sparkassen- und Giroverband (DSGV) is the central association of the Savings Banks Finance Group, one of the largest financial networks in Germany. DSGV focuses on supporting its member institutions in promoting sustainable financial solutions and fostering economic growth at both regional and national levels. This collection showcases the diverse content formats I developed for DSGV, highlighting creative approaches to communicate their values and initiatives effectively.
Campaign
The content campaign for DSGV delivers a clear and impactful message: businesses that embrace digital transformation, sustainability, and cybersecurity are better positioned to thrive in an increasingly competitive and volatile market. By breaking down complex topics into actionable steps and showcasing real-world examples, the series empowers mid-sized companies to make informed decisions and seize opportunities for growth. This campaign directly benefits DSGV by reinforcing its role as a trusted partner for mid-sized companies, positioning the organization as a thought leader and supporter of innovation and resilience. By addressing the key challenges of the future and offering practical resources like whitepapers and expert insights, DSGV strengthens its relationship with current and potential clients, demonstrating its commitment to their long-term success and economic sustainability. This alignment of expertise with customer needs helps solidify DSGV's reputation as an indispensable ally in navigating modern business challenges. The campaign also got honored with the "Best of Content Marketing Award 2024".
The first article in the series explores the challenges and strategies for energy security in Germany amidst geopolitical shifts and rising energy prices. It highlights the expansion of LNG infrastructure, green future technologies such as hydrogen and methanol, and the impact on businesses. The DSGV is positioned as a supporter of SMEs by providing practical solutions, funding opportunities, and strategic insights in an accompanying whitepaper, offering guidance and assistance to businesses during the energy crisis.
Strategien gegen
den Blackout
The second article in the series explores the increasing risks to global supply chains caused by crises such as the pandemic, geopolitical conflicts, and rising CO2 costs. It outlines strategies for diversification, enhancing resilience, and implementing the Supply Chain Act to help businesses establish a more stable foundation. The DSGV positions itself as a partner to SMEs by providing practical insights and solutions in a whitepaper designed to help businesses navigate the complexities of modern supply chains.
Welthandel auf
dem Pulverfass
The final article of the series addresses the escalating threat of cyberattacks on businesses, particularly SMEs, and emphasizes the need for robust cybersecurity measures. It outlines how common attacks, like phishing, compromise company data and explains the importance of proactive strategies, such as two-factor authentication, regular employee training, and effective incident response plans. Experts like Norbert Pohlmann and Moritz Samrock advocate for identifying critical data ("crown jewels") and implementing advanced defenses like monitoring, honeypots, and Red Team testing. The article also highlights the role of cyber insurance and the necessity of certified security practices to reduce risk. A Sparkasse whitepaper offers practical checklists and guidance to help businesses strengthen their defenses.
Raubzug auf
den Datenschatz
The third article in the series focuses on how Germany’s SMEs can tackle the green transformation and turn sustainability into a business success model. Highlighting companies like Retterspitz and Elasto, it presents practical steps and real-world examples of adopting sustainable practices, from renewable energy use to green logistics. Despite challenges such as regulatory complexities and project costs, the article emphasizes the importance of starting small and leveraging available funding and resources. The DSGV supports SMEs with a whitepaper offering checklists, strategies, and actionable advice to navigate the transition toward climate neutrality.