Vitra
The Vitra Consulting and Planning Studio (CPS) has many years of experience in designing and implementing inspiring and innovative workplace concepts and environments. Together with our clients, we develop future-proof workspaces, enabling people to understand the potential of space and translate it into reality through a co-creative process.
Campaign
The Vitra campaigns position the brand as a leading partner in shaping the future of workspaces. By showcasing innovative projects like the Grünhof coworking space and the HF Mixing Group headquarters, Vitra demonstrates its expertise in creating environments that merge functionality, sustainability, and emotional impact. The focus is on more than just furniture – it’s about transforming work culture and making company values tangible through thoughtful design. Authentic stories and testimonials highlight how Vitra fosters collaboration, creativity, and well-being. With a commitment to quality and sustainability, Vitra establishes itself as a long-term, reliable partner for businesses aiming to invest in meaningful and future-oriented workspaces. These campaigns strengthen Vitra’s image as a forward-thinking, premium brand driving the evolution of work environments.
The first part of the content marketing campaign for Vitra showcases the new coworking space "Grünhof." Here, inspiring design meets the diversity of a vibrant community. With Vitra as a partner, a space was created to support individual working styles – from flexible team spaces to quiet zones. High-quality furniture, thoughtful concepts, and a sustainable approach foster collaboration, unleash creativity, and strengthen a shared identity. A place where the future of work can already be experienced today.
Eine Arbeitslandschaft
für die Community
The second part of the content marketing campaign follows Vitra in designing the new headquarters for the HF Mixing Group. The modern design of the new building combines functionality with a sense of local heritage. Open, creative office spaces foster team spirit and communication, while high-quality furniture and well-thought-out spatial concepts inspire employees. Blending traditional half-timbered architecture with innovative office landscapes, the building offers spaces for collaboration, focus, and well-being – a statement for a new work culture and the value of employees.