KIA
Kia is a mobility provider with a vision to create sustainable mobility solutions. The company was founded in 1944 and has been advancing the automotive industry for more than 75 years. Today, Kia is a pioneer in the spread of electrified and battery-powered vehicles. With their diverse mobility solutions, they aim to inspire millions of people to explore the best ways to get around. Kia's brand slogan - Movement that inspires - reflects their commitment to inspire through their products and services.
Campaigns
I did two campaigns for KIA which exemplify how targeted storytelling and innovative design can elevate Kia’s brand presence in diverse markets. From inspiring creative minds in the cultural sector to redefining sustainable fleet mobility for B2B clients, each project was crafted to highlight Kia’s commitment to innovation and sustainability. My contributions included conceptual development, format design, and technical execution, ensuring that both campaigns effectively communicated Kia’s vision while engaging their respective audiences. Together, these initiatives strengthened Kia’s position as a leader in future-ready mobility solutions.
In collaboration with the artist collective Broke.Today, Kia transformed the EV6 into a source of inspiration through an anamorphic artwork powered by the car’s Vehicle-to-Load function. The project showcases how electricity can drive creativity, blending art, light, and the dynamic design of the EV6. I contributed to the concept, format design, and technical implementation, ensuring the seamless presentation of this innovative fusion of art and technology. This collaboration highlights how technology and creativity together can inspire new perspectives.
Im Schaltkreis
der Kreativität.
This campaign aimed to position the Kia EV6 as a forward-thinking solution for modern business fleets, emphasizing sustainability, innovation, and practicality. By showcasing how the EV6 integrates seamlessly into the daily routines of professionals like Patrick Pokorny, it inspired companies to rethink fleet management in a more sustainable direction. My role focused on crafting a compelling narrative, designing the campaign format, and ensuring a seamless technical rollout. The goal was to create a vision of mobility that aligns business needs with environmental responsibility and technological progress.